Notes from the work
Writing
On building things, finding customers,
and helping teams do good work.
The Forge
Substack ↗New writing belongs here. These are the latest public essays.
- CMO Swipe File
The templates, decks, and resources I save and return to.
- Welcome to the Forge by Rob Sobers
A home for my writing on B2B marketing, leadership, and building teams.
Selected from the archive
Older work worth keeping close. Technical details, tools, and prices reflect the time each piece was written.
- Growth Hacking = People + Process
Technical autonomy, a rhythm of experiments, and the people behind growth.
- $9 Marketing Stack: A Step-by-Step Guide
Inside the analytics and lifecycle system I built for Munchkin Report.
- Status Boards and Company Culture
An internal tool built around the behaviors we wanted to reinforce.
- Advice for Young Makers: 8 Things I Wish I Knew
Eight lessons on learning, making things, and showing your work.
- Marketing OKR Framework: A Step-by-Step Guide with Examples
A practical account of setting goals and giving a team direction.
- Building Software in Public
The beginning of Munchkin Report: designing, coding, and marketing a SaaS.
- Tracking Form Submission Events the Right Way
Following inflated signup numbers down to event timing and validation.
- Do you think that's air you're breathing?
Why a marketing playbook only makes sense in context.