2 min read

Entrepreneurial ADD

What I did this week

  • Published blog post 3 Sleep Training Books You Can’t Live Without and promoted to FB, Twitter, Pinterest
  • Commented on 2 parenting blog posts and linked to the above (and I’m actually getting some traffic as a result)
  • Edited 2 blog posts in the queue (with M for final review)
  • Designed a printable child activity sheet with Munchkin branding which I’m going to give away for free
  • Created a resource center and added the daily activity sheet to it
  • Created a MailChimp workflow for delivering resource downloads in exchange for email addresses (this was harder than it should be)
  • Attended the HubSpot Inbound conference in Boston Traffic to the Munchkin Report sales page and blog is still pretty much non-existent. I wish I could move faster, but I’m somewhat pleased with the above. On the Mastering HubSpot book front, I did a lot of word-of-mouth promotion at Inbound.  I’m feeling good about the ability to promote the book through an existing channel,

But splitting time between writing chapters and moving the Munchkin marketing needle is horrible. I titled this post Entrepreneurial ADD, which is a term I think I got from Mark Suster. Many entrepreneurs can’t focus on one thing because they get bored too quickly.  I don’t believe that I’m afflicted with E-ADD, though my symptoms are the same. I just think I’m suffering from severe time constraints and I’m spreading my available time across too many disjointed activities–writing, marketing, coding, researching, editing, etc. I’m quite used to Extreme Context Switching™ from my day job, but doing it after-hours is really hampering the progress of both Munchkin Report and Mastering HubSpot. I’m seriously considering shooting the book in the head, despite how much I believe in it. I’m going to run this by my mastermind group this week, but I’d love to hear what you think, so please post a comment!

Next week

  • Link to my daily activity sheet PDF in various forum threads I found where people are asking for one
  • Brainstorm a list of content ideas specifically aimed at daycare directors (as opposed to parents)
  • Begin work on “X Most Influential Parenting Blogs”-type blog post (holdover from last week)
  • Send a nice email (asking for nothing) to 10 semi-popular, non-A list, parenting bloggers (holdover from last week)