Understand how brands use podcast sponsorship

See who’s investing, where brands advertise, and which shows deserve a closer look.

Research snapshot
November 12, 2026

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Explore brands and shows

Follow a brand’s podcast choices or inspect a show’s sponsor roster.

Search Show category Vendor category

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Vendors are ordered by observed episodes; shows by matching advertisers. All matching relationships are visible inside each card. Select an episode count to see its evidence.

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Show categories are AI, Business, and Security. Vendors use ten editorial categories based on their primary offering; diversified companies are assigned one category. Vendor-view totals reflect the selected filters. Sponsor cards within a show also display totals labeled across all tracked shows. Other includes unclassified advertisers, events, and organizations. Every identifiable sponsor extracted from the reviewed RSS attribution sections is included. Counts are observed vendor–episode relationships, not spend or audience size. Undated rosters and unverified reports are labeled separately. Missing evidence does not establish no sponsorship. Episode-reach qualification uses 25,000 median YouTube views across ten full episodes aged at least one month, or publisher-reported 20,000 listens/downloads per episode (10,000 for professional security shows). Rounded video ages/counts are approximate. Single Apple Top 100 and Spotify Technology Top 50 snapshots are provisional and do not establish sustained popularity. All 50 shows in the November 12, 2026 Spotify US Technology chart are included, even where sponsorship coverage is unknown.

Publisher RSS window: Nov 12, 2025–Nov 11, 2026. Other sources include historical relationships. Diet TBPN cuts and network-level directories are excluded from this explorer.

SPONSORSHIP EVIDENCE