Marketing OKR Framework: A Step-by-Step Guide with Examples

An inside look at my marketing team’s framework for setting and tracking goals with OKRs (objectives and key results).

Read Post / September 8, 2017

Playing on Easy Mode

Innovating on an existing idea, instead of inventing something new, is one of the best ways to increase your likelihood of making something people want.

Read Post / June 20, 2016

$9 Marketing Stack: A Step-by-Step Guide

A step-by-step guide that shows you, in painstaking detail, the exact steps I used to configure a marketing and analytics stack for my SaaS app Munchkin Report.

Read Post / January 28, 2015

$9 Marketing Stack: A Step-by-Step Guide [Archived]

This article is out-of-date. It may still be helpful to you, especially if you’re using ActiveCampaign.

Read Post / January 28, 2015

Marketing Stacks

With the proliferation of marketing tools over the past few years, we’re desperately in need of some default marketing stacks.

Read Post / January 6, 2015

8 Simple Rules to Avoid Email Hell

The email etiquette my team follows to promote effective and respectful email communication.

Read Post / October 30, 2014

Paul Graham on Growth Hacking

PG thinks growth hacking is bullshit. Is it? Depends on your definition.

Read Post / October 1, 2014

Growth Hacking = People + Process

Growth hacking is experiment-driven marketing executed by people who don’t need permission or help to get things done.

Read Post / September 9, 2014

Accelerating Boostrappers

Why I believe the bootstrapper community would greatly benefit if individual founders joined forces, Voltron-style.

Read Post / January 2, 2014

Status Boards and Company Culture

One the most fun and useful things I’ve ever built is the Fog Creek Big Board.

Read Post / August 11, 2013

The Dangers of Projection
(Or Never Bet Against Rob Walling)

Projection is a dangerous thing in business, especially when it comes to marketing.

Read Post / July 30, 2013

9 Easy Questions

If you ever talk to young developers, designers, or product managers about career path, please dog-ear this presentation by Joel Spolsky and pass it along.

Read Post / November 5, 2012